Gordon Brown woos female votes on Mothering Sunday

730AM GMT fifteen Mar 2010

Labour is pronounced to have identified 53 constituencies where the votes of mothers could have the disproportion Photo GETTY

Taking piece in an internet discuss with the website Netmums, he invited participants to "call me Gordon," disclosed that his sons had finished cards for his wife, Sarah, and that she had enjoyed a Mothers Day lie-in.

The contention with hundreds of mothers came as it emerged that Labour will dispatch some-more than 100,000 postcards to standard mums in key extrinsic constituencies earnest some-more family-friendly policies if the Government wins the stirring election.

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Andy Burnham, the Health Secretary, will tomorrow launch a "maternity strategy" created to interest to millions of "mainstream mothers".

Mr Brown pronounced "Maternity services should unequivocally sojourn a priority for the NHS. We have roughly doubled appropriation since 1997 and theres no disbelief that the maternity services have got improved over the last 10 years, but infrequently I think we havent finished sufficient to have certain they yield a unequivocally personal make use of for mums and dads.

"So this week, for example, Andy Burnham will be environment out new plans to unequivocally shift and remodel maternity services.

"Over the subsequent couple of years we wish to see a authorised right for mums to select where they give birth, together with home births for any one who wants one.

"And we wish to see services altered so that not only mums but dads can be since a bed if they need to stay in sanatorium overnight after the bieing born of their baby. We have additionally set a idea to partisan an additional 4,000 midwives by 2012."

The Prime Minister told an annecdote about his late mom Jessie, who he pronounced he had been meditative about, who had once created to him at the Treasury when he was Chancellor.

He pronounced "Unfortunately my own mom died a little years ago, so I have been meditative about her a lot today.

"She was a standard no unsteadiness Scottish silent - my brothers and I were remembering the alternative day that she once sent me a lobbying minute at the Treasury on third universe debt - with a personal PS - "don"t worry wasting income on a stamp replying - you can discuss it me what you"re going to do when you subsequent visit!". Needless to contend - I took her recommendation on what to do!"

Labour is pronounced to have identified 53 constituencies where the votes of "mainstream" mothers could have the disproportion in the stirring ubiquitous election.

Personalised postcards will be sent to 100,000 women who have told Labour activists that they make use of Sure Start childrens centres, claiming that the projects would be cut if the Conservatives won the poll, that is approaching in less than dual months.